Data-Driven Strategy for a Complex World
Leveraging over two decades of global experience to provide actionable insights and strategic solutions for corporate, political, and public affairs challenges.
Strategic Solutions Backed by 20+ Years of Global Expertise
Lee Insights delivers data-driven strategies to public affairs, corporate, and political clients. With experience across 42 countries and helping world-renowned brands, we specialize in delivering actionable insights to clients in high-stakes situations. Our research-driven approach creates customized strategies to help clients achieve their goals.
Experience Across Industries
Over his career, James Lee has helped clients in 21 of the 25 industry groups as defined by the Global Industry Classification Standard (GICS). If a company is facing an issue, chances are James has already conducted research on something similar. James brings his breath of knowledge and experience to each project.
Expert Moderator & Interviewer
James Lee is an expert moderator that has conducted more than 360 focus groups and in-depth-interviews. Whether the audience is policy influencers, corporate executives, teachers, or voters, James is able to deftly explore the reasoning behind a position that is not always possible with quantitative research.
Insights Across Borders
With experience conducting research in 42 countries over six continents, James Lee brings a truly global perspective to every project. Whether it’s a corporate challenge in Asia, a public affairs initiative in Europe, or a political campaign in the United States, James’ expertise ensures culturally relevant and impactful strategies.
Expertise
Tailored Research.
Actionable Insights.
Proven Strategies.
In-depth studies to understand audience perceptions and stakeholder priorities
Crafting compelling narratives and optimizing messages that resonate with your target audience
Strategic guidance for navigating high-pressure situations with clarity and confidence
Building and maintaining trust in competitive markets
Enhancing reputation and addressing critical issues effectively.
Using data to establish and promote your expertise in key areas
Researching and refining offerings for maximum impact
Ensure ads are sending the intended message
About James Lee
James Lee is a data-driven strategist with over 20 years of global experience in public affairs, crisis management, and political message testing. He has conducted research in 42 countries across six continents, supporting clients in corporate, political, and public arenas. James’ expertise spans presidential campaigns in the United States, Europe, and Asia, as well as corporate clients managing high-pressure, time-sensitive situations. During his career, James’ clients have included some of the most recognizable brands in the world including the Gates Foundation, Google, Meta, Nike, Visa, Barclays, Deloitte, and McKinsey & Company to name a few. Most recently, James helped to re-elect President Donald Trump with the MAGA Inc. super PAC (Political Action Committee). His research-driven approach ensures every strategy is grounded in actionable insights, tailored to each client’s unique challenges and goals.
Message testing is one of the most overlooked tactics used in a successful corporate campaign. Opinion research optimizes messages and ensures those messages resonate with the target audience. Many times, the research changes the client’s perspective. The target audience tend to think about issues differently than the client that focuses on those issues daily.
James Lee
- CEO @ LEE INSIGHTS